What Are the Best Bilibili Video Categories for Engaging Gen Z Audiences?

Bilibili is like that one friend who always knows what’s trending. It’s got this energy that just pulls you in, especially if you’re part of Gen Z. I’ve lost count of how many nights I’ve spent scrolling through videos, laughing at memes or geeking out over anime. It’s a whole world out there! With most users being under 35, it’s no wonder brands and creators are dying to crack the code on what keeps Gen Z hooked. So, what are the Best video categories to grab their attention? Let’s dive in and figure it out, shall we?

Why Does Bilibili Click with Gen Z?

First off, why is Bilibili such a big deal for young people? It started back in 2009 as a spot for anime, comics, and gaming fans, but now it’s way more than that. The Danmu feature, those floating comments that zip across the screen, makes watching videos feel like you’re at a party with a bunch of strangers who all get your vibe. It’s so interactive! Ever tried watching a video with Danmu? It’s like the internet is shouting at you in the best way.

I remember one time I was watching a Genshin Impact stream on Bilibili, and the Danmu was going wild with fans joking about character builds. I felt like I was part of a big, nerdy squad, even though I was just in my pajamas at home. That sense of Community is why Gen Z keeps coming back. Plus, Bilibili’s got over 340 million monthly users, with 100 million+ logging in daily for about 100 minutes. That’s a lot of screen time! So, what categories are they obsessing over? Let’s break it down.

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Top Bilibili Categories That Gen Z Loves

Here’s my take on the Best categories that keep Gen Z glued to Bilibili, based on my own late-night scrolls, some data I’ve come across, and that gut feeling you get when something just works. I’ve thrown in some personal stories to show why these categories are such a hit.

1. Anime, Comics, and Gaming (ACG)

Why it’s a hit? ACG is the heart and soul of Bilibili. It’s where it all began, and it’s still the main draw for Gen Z. Anime, manga, and gaming content let you dive into epic worlds, whether it’s fighting demons or building virtual cities. Fans go crazy for both official series and fan-made stuff like parodies.

My story: I got sucked into Bilibili because of its anime. One weekend, I binged Jujutsu Kaisen, and the Danmu comments were cracking me up, pointing out stuff like Gojo’s smirk in slow-mo. It was like watching with a bunch of friends who notice every detail. I also stumbled on a fan-made video where Sailor Moon was doing a K-pop dance. So random, but I loved it! Ever seen something that weirdly awesome?

The numbers: Bilibili’s 2024 reports say gaming content alone pulls in 35% of monthly users, that’s like 120 million people. ACG is still king!

Tips for creators: Team up with cosplay or anime influencers. I saw a brand do an anime-style ad with a popular cosplayer, and Gen Z ate it up. Just keep it real, because fakeness is a dealbreaker.

2. Gaming and Esports

Why it’s a hit? Gaming, especially esports, is huge on Bilibili. The platform streams big events like the League of Legends World Championship, and Gen Z loves the hype. The Danmu makes it feel like you’re in the crowd, cheering or roasting players in real-time.

My story: I’m not a pro gamer, but I watched a Valorant stream on Bilibili once, and the Danmu was a riot. People were spamming emojis and memes every time someone got a clutch kill. I started following a streamer who does funny game commentary, and now I’m hooked. It’s like watching a comedy show and a game at the same time. You ever get into a stream like that?

The numbers: Gaming has over 120 million monthly users on Bilibili, and esports content is growing fast, especially with big tournaments.

Tips for creators: Sponsor a gaming event or work with a streamer. I saw a car brand drop a music video with a virtual gamer idol, and it was subtle but super cool. Don’t overdo the branding, though; Gen Z hates that.

3. Tech and Knowledge

Why it’s a hit? Gen Z isn’t just about memes; they’re curious and love learning stuff in a fun way. Bilibili’s tech and knowledge videos, like coding tutorials or AI breakdowns, are perfect for that. They’re short, engaging, and don’t feel like a boring class.

My story: I found this creator, Teacher Li Yongle, who explains math and science like it’s a story. I watched his video on black holes, and even though I flunked physics in school, I was glued to the screen. The Danmu was full of people asking questions or joking about getting lost in space. It made learning fun. When’s the last time you learned something cool online?

The numbers: Over 80 million users check out AI-related content monthly, and knowledge videos are a big draw, especially for younger women who love learning.

Tips for creators: Make quick, fun tutorials or team up with educational creators. If you’re a tech brand, explain your product in a way that’s not snooze-worthy. Simple works best.

4. Fashion and Beauty

Why it’s a hit? Fashion and beauty videos are blowing up on Bilibili, with millions of views for makeup tutorials and style tips. Gen Z loves playing with their look, and Bilibili’s content feels more real than the glossy ads elsewhere.

My story: There’s this creator I follow who does anime-inspired makeup. Her Spy x Family Yor look was so dope, I tried copying it (total fail, by the way). The Danmu was full of people cheering each other on with tips. It’s like a big, supportive style club. Ever tried a bold look inspired by a video?

The numbers: The fashion category has over 1.6 million videos and 10 billion views, with tons of tags for makeup, clothes, and fitness.

Tips for creators: Start a challenge, like a makeup or outfit trend. I saw a brand do an anime-style makeup contest, and fans went wild making their own videos. Link to online stores for easy shopping, too.

5. Lifestyle and Vlogs

Why it’s a hit? Lifestyle vlogs, from travel to cooking, feel personal and real, which Gen Z craves. Creators like Li Ziqi, who films traditional Chinese life, pull in millions because it’s so chill and authentic.

My story: I was stressed out last year and found Li Ziqi’s cooking videos. Watching her make dumplings in a quiet village was so calming. The Danmu was full of people sharing their own recipes or just vibing. It’s like a mini-vacation in every video. What’s your go-to chill content?

The numbers: Lifestyle is one of Bilibili’s fastest-growing categories, with users jumping between different interests like food, travel, and home decor.

Tips for creators: Show your brand in everyday life, like a vlogger using your product naturally. I saw a store’s quirky Bilibili account use slang and emojis, and it felt so Gen Z.

6. Cars (Yes, Really!)

Why it’s a hit? Okay, cars might sound random, but Gen Z is getting into automotive content, especially electric vehicles. Bilibili’s car videos are techy and fun, not just for gearheads.

My story: I didn’t care about cars until I watched a Bilibili vlog about a new electric SUV. The creator explained the tech like it was a gadget review, and the Danmu was full of people debating battery life. It was surprisingly fun! Ever get into something you didn’t expect?

The numbers: Car content has over 70 million monthly users, with a huge jump in videos about electric cars in 2024.

Tips for creators: Focus on cool tech or eco-friendly vibes. I saw a brand do a test-drive video with a popular creator, and it got tons of buzz. Keep it fun, not salesy.

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How to Engage Gen Z on Bilibili

Here’s a quick table with tips for each category:

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Why These Categories Win?

Gen Z doesn’t just watch Bilibili; they live it. The Danmu makes every video feel like a group chat with your besties. They want content that’s real, creative, and speaks their language. That’s why brands that blend into the platform’s vibe, like doing fun challenges or working with KOLs, do so well. I’ve seen makeup brands drop tutorials that feel like they’re made by a friend, not a corporation, and it works like magic.

Wrapping It Up

So, what’s the secret to engaging Gen Z on Bilibili? Focus on ACG, gaming, tech, fashion, lifestyle, and even cars. These categories hit home because they match Gen Z’s passions, from epic anime battles to chill vlogs. My time on Bilibili has shown me it’s more than just videos; it’s a place where you find your people. Whether you’re a creator or a brand, keep it real, use Danmu to spark chats, and get creative. What’s your favorite thing to watch on Bilibili? I’m dying to know!