How to Share an Article on LinkedIn

Sharing articles on LinkedIn is a powerful way to engage with your professional network and showcase your expertise. Whether you're an industry veteran or just starting out, sharing insightful content can spark conversations, build connections, and elevate your personal brand. In this post, we’ll explore why this practice is essential and how to do it effectively. Let’s dive in!

Why Sharing Articles is Important on LinkedIn

Now, you might be wondering, “What’s the big deal about sharing articles on LinkedIn?” Well, let’s break it down. Here are some key reasons why sharing articles is a game changer:

• Establish Authority: By sharing quality articles, you position yourself as a knowledgeable player in your field. When you share insights and thought leadership pieces, your network begins to associate you with expertise.
• Engagement: Articles spark discussions! When you share something thought-provoking, it encourages your connections to comment, share their opinions, and engage in meaningful conversations.
• Networking Opportunities: Each article you share can lead to new connections. People who appreciate your shared content may reach out, creating opportunities for collaboration or mentorship.
• Stay Relevant: Regularly sharing articles helps you stay updated on industry trends and news. It keeps your profile active and helps you become the go-to person for information in your network.
• Boost Visibility: The more you share, the more visible you become. LinkedIn’s algorithm tends to favor active users, so sharing relevant content can increase your profile views and connection requests.

Let’s not forget about the personal touch! When you share articles, add your thoughts or insights. This not only shows that you’re engaged with the content but also invites others to respond. For example:

In summary, sharing articles on LinkedIn is more than just posting links; it’s about building relationships, enhancing your reputation, and contributing to the larger conversation in your industry. So, the next time you read something interesting, don’t just keep it to yourself—share it and watch your professional network grow!

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3. Steps to Share an Article on LinkedIn

Sharing an article on LinkedIn is a straightforward process, but taking a moment to do it right can significantly enhance your reach and engagement. Here’s a simple step-by-step guide to get you started:

1. Log in to Your LinkedIn Account: First, ensure you're logged into your LinkedIn account. If you're not already a member, consider signing up to connect with professionals in your field.
2. Go to the Home Page: Once logged in, navigate to your home feed, where you'll see updates from connections and companies you follow.
3. Click on the “Start a Post” Button: You’ll find this button at the top of your feed. It’s a friendly, colorful prompt inviting you to share your thoughts!
4. Paste the Article Link: Copy the URL of the article you wish to share and paste it directly into the post box. LinkedIn will automatically pull in a preview of the article, which makes it visually appealing.
5. Add Your Thoughts: Don’t just share a link; include a personal touch! Write a few sentences about why you found the article valuable or what insights you gleaned from it. This encourages engagement and shows your network why they should care.
6. Use Hashtags: Consider adding relevant hashtags to broaden your reach. For instance, if the article is about digital marketing, using #DigitalMarketing, #ContentStrategy, or #MarketingTips can attract a wider audience.
7. Tag Relevant Connections: If the article features insights from someone in your network or if you think someone might find it particularly interesting, tag them! Use the “@” symbol followed by their name to notify them.
8. Post it! After reviewing your post, hit the “Post” button. Your article is now live for your connections to see!

Remember, the key to a successful post lies not just in sharing, but in engaging your audience. Encourage discussions and responses by asking a question related to the article.

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4. Tips for Crafting an Engaging Post

Now that you know how to share an article on LinkedIn, let’s focus on how to make your post not just visible but also engaging. Here are some tips to help your post stand out:

• Start with a Hook: Begin your post with an intriguing statement or question that grabs attention. For instance, “Did you know that 70% of marketers believe content marketing is key to their success? Let’s dive into this article that explores these insights!”
• Keep It Concise: Aim for clarity and brevity. Long blocks of text can be overwhelming. Break your thoughts into short, readable paragraphs or use bullet points for easy digestion.
• Include a Call to Action: Encourage your audience to engage with your post. Ask them to share their thoughts, experiences, or any additional resources. For example, “What strategies have you found effective in your content marketing?”
• Use Visuals Wisely: While the article preview provides a visual element, consider adding an image or infographic that complements your post. Visuals can significantly increase engagement.
• Be Authentic: Share your voice and perspective. Authentic posts resonate more with readers, allowing them to connect with you on a personal level.
• Engage with Comments: Once your post is live, monitor it for comments. Responding to your audience shows that you value their input and can spark further discussion.
• Timing Matters: Post when your audience is most active. Research suggests that mornings and lunch hours during weekdays are optimal for posting.

By following these tips, you’ll not only share articles effectively but also foster a vibrant community around your interests and insights. Happy sharing!

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5. Using Hashtags to Increase Visibility

When it comes to sharing articles on LinkedIn, using hashtags is like adding a spotlight to your content. It not only helps categorize your posts but also increases their visibility to a broader audience. Imagine you just shared a fantastic article on leadership. By tagging it with relevant hashtags, you make it easier for others interested in that topic to discover your post.

Here are some tips to effectively use hashtags:

• Choose Relevant Hashtags: Be specific! For instance, if you’re sharing an article about digital marketing, consider hashtags like #DigitalMarketing, #ContentStrategy, and #SEO. This helps target your audience precisely.
• Limit Your Hashtags: While it might be tempting to use every hashtag under the sun, stick to about 3-5 per post. This ensures your message stays clear without overwhelming your readers.
• Research Trending Hashtags: Before sharing, take a moment to see what hashtags are trending within your industry. Tools like LinkedIn’s search bar can help you find popular tags related to your content.
• Mix Broad and Niche Hashtags: Using a combination of widely used hashtags and more niche ones can broaden your reach while still attracting an engaged audience. For example, alongside #Marketing, you might add #B2BMarketing for a targeted approach.

By strategically using hashtags, you not only enhance the reach of your shared articles but also engage with communities that share your interests. Think of hashtags as the breadcrumbs leading others to your insights—don’t underestimate their power!

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6. Engaging with Your Network After Sharing

Sharing an article on LinkedIn is just the beginning; the real magic happens when you engage with your network afterward. This interaction not only builds relationships but also encourages more people to engage with your content. Here’s how you can effectively engage:

• Respond to Comments: After sharing your article, make it a point to respond to any comments. If someone asks a question or shares a thought, acknowledge it! This shows you value their input and fosters a sense of community.
• Ask Questions: To spark discussion, consider ending your post with a question related to the article. For instance, if you shared a piece about remote work, ask, “What’s your biggest challenge with remote work?” This encourages your connections to share their experiences and insights.
• Share Additional Insights: If you have more to say about the article you shared, don’t hesitate to add your thoughts in the comments section. This not only demonstrates your expertise but also keeps the conversation going.
• Tag Relevant Connections: If you know certain colleagues or friends who would appreciate the article, tag them in your post or comments. This personal touch can encourage more interaction and broaden the discussion.

Remember, engaging with your network is about creating relationships rather than just broadcasting information. The more you interact, the more your content will be recognized and appreciated. So, don’t just share—start a conversation and watch your LinkedIn presence grow!

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7. Measuring the Impact of Your Shared Articles

Once you’ve shared your articles on LinkedIn, it’s crucial to measure their impact. After all, you want to ensure your efforts are paying off! Here are some practical methods to gauge the effectiveness of your shared content:

• Engagement Metrics: Keep an eye on likes, comments, and shares on your posts. High engagement is a good indicator that your content resonates with your audience. For example, if an article about “remote work best practices” gets 100 likes and 50 comments, it’s clearly a hot topic!
• Click-Through Rates: If you’re linking to articles from other sites, monitor the click-through rates (CTR). This metric tells you how many people clicked the link versus how many saw your post. Tools like Bitly can help you track this easily. A low CTR might mean you need to tweak your headlines or post timing.
• Follower Growth: After sharing valuable articles, watch your follower count. If you notice an uptick, it could be a sign that your content is attracting new audience members who find your insights valuable. For instance, if your shared articles lead to an increase of 50 followers in a month, you’re on the right track!
• Profile Views: Increased profile views often correlate with effective content sharing. If your articles are gaining traction, more people will check out your profile. LinkedIn provides analytics on profile views that can be quite revealing.
• Surveys and Feedback: Don’t hesitate to ask your audience for feedback! Simple polls or direct messages can help you understand what type of content they enjoy most. For example, you could post a quick poll asking, “What topics would you like to see more of?”

Tracking these metrics regularly will help you refine your strategy. Don’t just look at the numbers; analyze them! Identify trends over time. Do certain topics consistently perform better? This insight will inform your future content sharing strategy and make your LinkedIn presence even more impactful.

8. Conclusion: Maximizing Your LinkedIn Presence

In today’s digital landscape, sharing articles effectively on LinkedIn can significantly enhance your professional presence. By following the strategies we discussed, you can not only share insightful content but also engage with your audience meaningfully. Here’s a quick recap:

• Choose Relevant Content: Always share articles that align with your professional interests and your audience's needs.
• Craft Catchy Headlines: Make your articles stand out with eye-catching titles that spark curiosity.
• Engage with Your Audience: Respond to comments and foster discussions around your shared articles.
• Measure Your Impact: Regularly analyze engagement metrics to refine your content strategy.

Remember, consistency is key. Make sharing articles a regular part of your LinkedIn activity, and over time, you’ll build a reputation as a thought leader in your field. This will lead not only to increased visibility but also to valuable networking opportunities. So, get out there, share those articles, and watch your LinkedIn presence flourish!