How to Make Follow Button on LinkedIn


Tom - Author
January 19, 2025
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Creating a follow button on LinkedIn is an essential step for anyone looking to expand their professional network. Whether you're a job seeker, a recruiter, or someone looking to share insights, having a follow button allows others to connect with you effortlessly. In this blog post, we will explore what the follow button is, how it operates on LinkedIn, and the steps to make it work for you. Let’s dive in!

Understanding the Follow Button on LinkedIn

The follow button on LinkedIn is a powerful tool that allows users to subscribe to your updates without needing to connect directly. This feature is particularly beneficial for thought leaders, businesses, and professionals who want to share content, insights, and updates with a broader audience. Here’s what you need to know about it:

  • Purpose: The primary purpose of the follow button is to enable users to receive your posts and updates in their feed. This means they can stay informed about your professional activities, articles, or any content you share.
  • Visibility: When someone follows you, they can see your public updates, but you won’t see their profile unless they connect with you. This keeps the interaction professional and allows for broader engagement.
  • Following vs. Connecting: Connecting means a two-way relationship, while following is more of a one-way street. This is useful for building a larger audience without the need for mutual connection.

Moreover, the follow button can be customized for your LinkedIn profile. It’s easy to add this button to your profile, thus making it more inviting for visitors to engage with your content. Understanding this feature is crucial for anyone aiming to enhance their presence on LinkedIn.

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3. Step-by-Step Guide to Enable the Follow Button

Enabling the Follow button on your LinkedIn profile is a straightforward process. Follow these simple steps to make sure your network can easily connect with you.

  1. Log in to Your LinkedIn Account

    Start by logging into your LinkedIn account. If you don’t have an account yet, it’s time to create one!

  2. Go to Your Profile

    Click on your profile picture or the “Me” icon at the top of your LinkedIn homepage. This will take you to your profile.

  3. Access Settings & Privacy

    On your profile page, click on the “Settings & Privacy” option in the dropdown menu. This is where you can make various adjustments.

  4. Find the Visibility Section

    In the Settings page, look for the “Visibility” tab. Click on it to see options related to how people can interact with your profile.

  5. Enable the Follow Option

    Scroll down until you see the “Followers” section. Here, you can toggle the option to allow others to follow you. Make sure it’s set to “Yes.”

  6. Save Changes

    After making changes, don’t forget to save them to ensure your Follow button is now active!

And voila! You’ve successfully enabled the Follow button. Now, visitors to your profile can easily follow you for updates and insights.

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4. Customizing Your Follow Button Settings

Once your Follow button is enabled, you might want to customize its settings to better reflect your professional brand. Here’s how you can do that:

  • Adjust Privacy Settings

    You can control who can follow you. Navigate back to the “Visibility” settings and adjust the “Who can follow you” option. You can choose from:

    • Everyone
    • Connections only
  • Manage Your Follower Notifications

    To stay updated on who follows you, adjust your notifications settings. Go to “Communications” in your settings to toggle notifications on or off.

  • Promote Your Follow Button

    Share your LinkedIn profile link on other social media platforms or in your email signature. Encourage your audience to follow you for valuable content!

  • Optimize Content for Followers

    Post regularly and share insights that resonate with your target audience. Engaging content will encourage more people to hit that Follow button!

By customizing your Follow button settings, you enhance your engagement with followers, ensuring they receive content that matters to them. Happy networking!

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5. Best Practices for Increasing Follows

Growing your follower count on LinkedIn is essential for expanding your professional network and enhancing your brand visibility. Here are some best practices to help you increase your follows:

  • Optimize Your Profile: Ensure your profile is complete and visually appealing. Use a professional photo, a catchy headline, and a detailed summary that showcases your skills and experiences.
  • Engage with Your Audience: Post regularly and interact with your followers. Respond to comments, ask questions, and create polls to encourage engagement.
  • Share Valuable Content: Share articles, infographics, and insights that offer value to your audience. This could include industry trends, tips, or personal experiences that resonate with your followers.
  • Utilize Hashtags: Use relevant hashtags to increase the visibility of your posts. This helps people outside your network discover your content. For instance, if you’re sharing marketing tips, use hashtags like #MarketingStrategies or #DigitalMarketing.
  • Network Strategically: Connect with individuals in your industry or niche. When you send connection requests, personalize the message to increase the chances of acceptance.
  • Promote Your LinkedIn Profile: Share your LinkedIn profile link on other social media platforms, your email signature, and your business cards to drive traffic and potentially gain new followers.

By following these best practices, you’ll create a more engaging presence on LinkedIn and naturally attract more followers.

6. Conclusion

In conclusion, creating a follow button on LinkedIn is just the beginning of your journey to building a strong professional network. By implementing the strategies outlined above, you can significantly increase your follower count and enhance your online presence. Remember, consistency is key!

Here’s a quick recap of what you can do:

ActionBenefit
Optimize Your ProfileAttracts more viewers
Engage RegularlyBuilds relationships
Share Valuable ContentEstablishes authority
Use HashtagsIncreases post visibility
Network StrategicallyExpands your reach
Promote Your ProfileDrives traffic

So go ahead and start implementing these tips today. Your LinkedIn follower count is sure to soar, and with it, your professional opportunities!

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