In 2012, Adobe made a significant move in the creative industry by acquiring Behance, a leading platform for showcasing and discovering creative work. This acquisition marked a pivotal shift for Adobe, as it expanded its reach beyond traditional software into the realm of community engagement and talent curation. The deal was valued at approximately $150 million, reflecting Adobe's commitment to nurturing creative professionals and enhancing their ecosystem. This strategic acquisition was not just about the financial investment; it was a calculated step to integrate Behance's vibrant community into Adobe's suite of tools and services, fostering innovation and collaboration among creatives worldwide.
Overview of Behance
Behance, founded in 2006 by Scott Belsky and Matias Corea, serves as an online platform where creatives can showcase their portfolios, network with other professionals, and discover new talent. Here’s a closer look at what makes Behance a unique and essential tool for creative professionals:
- Portfolio Display: Users can create customizable portfolios to display their work across various fields, including graphic design, photography, illustration, and more.
- Networking Opportunities: Behance allows users to connect with other creatives, fostering collaboration and community. This networking aspect helps users gain visibility and exposure.
- Project Feedback: The platform enables users to receive feedback on their work from peers, which can be invaluable for growth and improvement.
- Job Opportunities: Behance features a job board where companies post creative job openings, providing users with direct access to potential employers.
- Creative Showcase: The platform regularly features curated collections of outstanding projects, allowing users to discover trends and gain inspiration.
Behance has become a go-to platform for millions of creatives worldwide, making it an integral part of the artistic community and a natural fit for Adobe’s overall strategy in the creative industry.
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The Details of the Acquisition Deal
In December 2012, Adobe announced its acquisition of Behance for a reported price of *$150 million*. This strategic move was part of Adobe’s broader plan to enhance its offerings in creative software and services. Behance, a platform designed to showcase and discover creative work, had gained significant traction among designers, artists, and other creative professionals. This acquisition allowed Adobe to tap into
Here are some key points about the acquisition deal:
- Date of Acquisition: December 2012
- Reported Price: $150 million
- Acquiring Company: Adobe Systems Incorporated
- Founded: Behance was founded in 2006 by Scott Belsky and Matias Corea.
- Purpose of the Acquisition: To integrate Behance's portfolio of community-driven content with Adobe’s suite of creative tools.
This deal not only marked a significant moment for both Adobe and Behance but also indicated Adobe's commitment to fostering a vibrant creative community. By adding Behance to its portfolio, Adobe aimed to provide users with enhanced networking opportunities and a platform to showcase their work.
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Impact on the Creative Community
The acquisition of Behance by Adobe had profound impacts on the creative community, transforming how artists and designers connect and showcase their work. With this integration, Behance became a crucial part of Adobe's Creative Cloud, allowing users to easily share their portfolios and receive feedback from peers worldwide.
Some notable effects include:
- Enhanced Visibility: Creators could now gain exposure to a broader audience within Adobe's ecosystem, significantly increasing their chances of being discovered by potential clients or collaborators.
- Improved Tools: Adobe integrated Behance's features into its tools, offering creators seamless ways to present their projects directly from applications like Photoshop and Illustrator.
- Community Engagement: The acquisition fostered a sense of community among creatives. Features like project feedback, collaboration opportunities, and networking events flourished.
- Increased Opportunities: Behance users gained access to Adobe's job board, providing them with direct links to job opportunities tailored to creative professionals.
Overall, Adobe's acquisition of Behance not only bolstered the platform itself but also enriched the creative landscape by encouraging collaboration, visibility, and innovation among creatives globally.
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Future Prospects for Behance under Adobe
Since Adobe acquired Behance, the future looks promising for the creative platform. With the backing of a tech giant like Adobe, Behance is positioned to scale new heights and expand its reach in the creative community. Here’s what we can expect:
- Enhanced Integration: Expect seamless integration with Adobe’s suite of products, such as Photoshop and Illustrator. This could allow users to share their projects directly from these applications, streamlining the workflow for creatives.
- Improved Features: Adobe's resources mean that Behance can upgrade its features, possibly introducing advanced analytics for portfolio performance, better collaboration tools, and more customizable project showcases.
- Increased Visibility: With Adobe’s marketing power, Behance is likely to gain more visibility. This could attract a wider audience of creatives and employers looking for talent, which enhances networking opportunities for users.
- Community Growth: Adobe’s established user base can help nurture the Behance community, creating more opportunities for collaboration and engagement among creatives across various disciplines.
- Monetization Opportunities: Adobe might explore new monetization avenues for Behance users, such as premium features or exclusive content aimed at helping creatives monetize their work.
In summary, the acquisition of Behance by Adobe opens up numerous avenues for growth, innovation, and community-building, making it an exciting time for users and fans of the platform.
Conclusion
In conclusion, Adobe's acquisition of Behance represents a significant step forward for both entities. By bringing together Adobe’s technological prowess and Behance's creative ecosystem, the partnership is poised to foster innovation and enhance user experiences. The strategic advantages gained from this acquisition could lead to:
- Better Tools: Enhanced tools and features will likely emerge, catering specifically to the needs of creatives.
- Stronger Community: The merger could lead to a more vibrant community, fostering collaboration and inspiration.
- Job Opportunities: A larger pool of talent may present more job opportunities as employers turn to Behance for creative hires.
Ultimately, as Behance continues to evolve under Adobe’s wings, it remains a vital platform for showcasing creative work. Users can look forward to a future filled with potential, making it an exciting era for artists and designers alike.
